The Uncomplicated Spirit of What you Offer

The Tale of Life / El Cuento de la VidaPart of our journey to start a holistic business as a service professionals is the movement from doing everything our self – being the ‘Jack (or Jill!) or all Trades’ – to finding who can support you and learning what you can outsource and how you can be most productive.

It’s natural to do everything at first. You’re creating marketing, writing content for your website, answering emails, reading, learning, doing your books, answering the phone, making plans, doing the actual ‘work’ of your business – seeing clients, seeing prospects. It’s dizzying and it can be really overwhelming.

Then comes a point when you realize doing it all yourself is not getting you where you need to be, in fact, it goes from being empowering to being exhausting, even defeating.

One thing that really helps is to focus on in on who your clients are – your ideal clients.

Next, figure out what you offer them that no one else does. Be bold. Figure out what benefits you offer and move away from highlighting your features.

Let’s look at an example.

Say you’re a therapist who helps women when they’re in life transition – aging, divorce, children leaving home, children experiencing life changing issues, health challenges, you name it.

In order to help people, you need to let them know what you do. Your ideal clients need to know there is someone who can help them with EXACTLY what is challenging for them, right then.

You could tell them that you help women who are experiencing change or difficulty. But for them to really understand why they should do that or how you can help, you want to explain the benefits of those features, the features being WHAT you do.

Perhaps you explain that you help women who are going through a divorce (feature or fact) so that they can come out the other side empowered and with clarity and purpose (benefits of seeing you as their therapist).

Maybe someone is dealing with the health challenge of someone they love dearly.

You tell them you counsel women who are stressed by caring for a loved one (feature or fact) so that they feel supported enough to not feel worn out, to know how to best help the person they love and keep their own health and sanity intact to best support and serve the entire family.

A great way to figure out the benefit of features in your business is to write a statement and then add “so that”.  I help women to ______________ so that they can ________________ is an example of that.

I help women become empowered, so that they can contribute to the world in a meaningful way that fulfills them and shares their gifts and talents in a way that builds their livelihood and serves their divine audience.

OR

I help women who are stuck, afraid, unsure, in transition, confused or have a problem with social disconnection break new ground of awareness and guidance that these feelings of being lost are gone.

Be sure and be clear about what you offer.

Then be sure you tell that to the people who need what you do in no uncertain terms. It’s great for you and great for them. Go forth and be bold!

author avatar
Reeny Carvotta Barron
Welcome to a peaceful sanctuary where healing sounds and gentle therapies create a comforting environment for your journey. Here, you'll experience personalized sessions designed to help you connect with your inner self. We will explore your personal narrative through a deep examination of your inner world's complex beauty. Each session offers you the opportunity to reduce stress, gain emotional clarity, and find inner peace through a carefully designed combination of proven healing methods. Your healing journey is supported by three key elements: soothing sound therapy, gentle Reiki energy work, and transformative spiritual coaching - all designed to awaken your inner potential.This sacred space offers you a peaceful retreat from the outside world, creating an environment where you can explore and recognize your inherent value. Your deepest yearnings and ‎unspoken fears are welcomed here, and I stand beside you, honouring each step you ‎take toward healing and empowerment. This path allows you to discover your heart's desires as the healing process develops. ‎You receive unwavering compassion that reminds you are always accompanied on this journey. I will listen to your story during our journey while paying attention to your emotions and experiences. Together, we'll create a supportive environment where you can safely explore your true self, develop self-awareness, and work toward your personal growth goals. Your journey toward well-being and self-discovery starts now in an atmosphere of understanding and warmth.‎

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